5. REMEMBER, BEING A FAN IS ONLY A STARTING POINT.
You wouldn’t want to create fan art if you weren’t a fan of something, but that shouldn’t be a restriction on your creativity or your business. If you’re a huge Star Trek fan, and hate Star Wars, would you turn down a request for a piece of Darth Vader artwork? I certainly wouldn’t.
Yes, being a true fan is a great way to interact with your customers. If I get commissioned to create a print of a movie I love, then I’ll let the customer know how excited I am about creating that specific piece. Shared enthusiasm only heightens the experience. I’m a huge Batman and Star Wars fan, but if I only created art for those films then I’d be isolating a lot of people.
For instance, even though I’m British, I can safely say that I’ve never watched an entire episode of Doctor Who. But, even though it’s a show that doesn't really appeal to me, I have created a few Doctor Who prints for my customers. My disinterest in a television show or film has never stopped me from giving its fans what they want.
Think of your favorite artists and what you like about them. I bet that, nine times out of ten, it’s their style that draws you to them. Fan art is no different. The nature of the internet has added a spin on how art can be presented, and the ever-growing trend of personalized items has opened the doors for working alongside customers. Add these ideas to the kind of work you do, and you will then create some amazing fan art and build up respect for you and your brand.