Regardless of your project, first impressions count. People take fewer than two-tenths of a second to form initial impression. In the marketing world, people study a headline image for fewer than six seconds, and that's only if they like what they see. The longer they look at the image, however, the more favorable first impression. Every marketing project, from a blog post to an event invitation, requires its own powerful set of images. And, for each task, it's something a little different.
In a general sense, great stock images are bold. They suggest activity, and inspire the viewer to take action. And, of course, the best stock images are high-quality and technically "perfect." Yes, there are plenty of ways to encourage action or influence your audience with images, and here's how you can make those images work for you in a variety of projects.
When it comes to website design, visitors need to immediately understand your product, so be sure to use clear images that relate to your site. Keep images to a minimum though, so pages load easily. The difference between .4 seconds load time and .9 seconds cuts traffic by 20 percent. Product photo templates, webpage templates, graph templates can all benefit from stock images.