Whether you make a living as a commercial photographer or you're pursuing a career in the fine arts, you'll need to attract attention to your work and distinguish yourself from the competition. For many photographers searching for effective ways to fuel success, social media presents an ideal space to increase awareness, connect with potential clients, and open doors to new opportunities.
If you're already sold on the dynamic benefits of social media, and are eager to start making it work for you, here are seven tips for growing a supportive online following:
1. Put Your Best Foot Forward
A primary reason to use social media is to drive qualified traffic to your online address, so it's essential to greet new friends with a thoughtfully-curated profile. Beyond providing necessary info like who you are, the services you provide, and how to get in touch, give your page a personally-branded, professional finish. This will enhance your appeal as a visual artist. From a beautiful portfolio of your best work, to highly-developed content that emanates directly from your marketing mission, the more viewer-ready your portfolio, the more weight your social media presence will carry. Including testimonials from satisfied clients can also be beneficial.
2. Stir The Pot
In the modern world of social media marketing, the best possible endorsements you can receive are the ones from your fans. In order to build an engaged following, you need to ramp up your activity in a meaningful way. Distribute quality content your existing social networks will enjoy, seek out, and share with friends. Visual media has proven effective in spiking online engagement, so take advantage of your photography skills by including captivating imagery in all of your posts, cultivating an eye-catching (and frequent) Pinterest presence, and creating entertaining and informative videos that put your skills on display.