A Photoshop tutorial by Art Director and founder of Pureworks, Victoria Jordan.
In this tutorial, we’ll you show you how to create animated gifs. If you’re tasked with creating web banners, this is a great place to start. An animated gif can be submitted to most ad hubs and they can also be passed off to Flash programmers as a template to follow in cases where you need to have Flash versions as well. To keep your excitement brewing, we’re going to hold off on showing you the actual animation until the end of this post, so stay posted (or click on the “read the rest of this entry” link and scroll down if you can’t wait!)
To get started, let’s say you’re asked to create a banner campaign to promote your companies green initiatives. The first thing you should do is find a good image. Most banner ads have a limited weight (kb) so we’re only going to use one image for our banner. We’ll start with this effective eco-friendly lightbulb vector by Bigstock contributor Krasa.