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Usage Examples

One of the most frequent issues is "can I use your photos for this purpose?" so we have compiled a list of common usage examples to help you understand what is allowed and what is not, and why.

General Rule of Thumb regarding Usage:

OK: These uses are normally fine: advertisement, printed not-for-sale promotion materials, presentations, product packaging, invitation, book cover, set design, trade show signage, film, video, scholastic material, newsletter, brochure, webpage design, web design template, PowerPoint template.

Not OK: These uses are normally NOT allowed without a BigStockPhoto special license: poster, art print, postcard, clothing (t-shirt, hat, etc.), mug. Using the photo as a definitive, main focal part of your poster, art print, postcard, clothing (t-shirt, hat, etc), mug, canvas painting or print or similar uses is normally not allowed.

Tests to see if your usage is OK:

  • If any of these conditions apply, you probaby need a BigStockPhoto special license:

    Is the image or photo a MAIN, DEFINITIVE and IMPORTANT part of your product/project that you intend to sell or distribute?

    Do you plan on posting the images online for others to use or download in any way?

    Does the image make up 50% or more of your product, it's design, or it's page layout?

Remember to re-license (re-purchase) the image each time you use it in a new product or project

Use it in 2 web site designs and 1 business card design for your clients - you should have purchased it 3 times. When you download the image you have purchased the license to use it in one project or product, it's not an unlimited usage license given the low, low cost per image. Using the images in multiple products and not purchasing the licenses for each usage is grounds for losing your right to use the images unfortunately - so please don't risk it. Please remember to re-purchase the image if you intend to use it for a new client or new usage.

Permitted Uses under our standard Photo Usage Agreement:   Uses generally NOT Permitted without a Special BigStockPhoto License:   (contact us here)
  • advertisements
  • presentations
  • book covers
  • set designs
  • trade show signage
  • film or video
  • product packaging
  • business cards
  • promotional cards, mailers
  • scholastic materials
  • newsletter, brochure
  • invitations
  • flyers
  • webpage designs
  • web templates
  • PowerPoint templates
 
  • for-sale products where the product is mainly the image from BigStockPhoto
  • posters
  • art prints
  • paintings
  • postcards
  • calendars
  • t-shirts
  • mugs, hats
  • mouse pads
  • online galleries
  • screensavers
  • e-cards
  • greeting cards

Important: Remember to re-license (re-purchase) the image each time you use it in a new product or project. Use it in 2 web site designs and 1 business card design for your clients - you should have purchased it 3 times.

1. Using a photo as part of a brochure, advertisement, demonstration, book cover, packaging, marketing material, newsletter, promotional or scholastic materials, presentations, within films or videos, website design etc. is generally OK. As long as the photo is an integrated supportive part of your project or product, and not a main definitive part of the actual product you are generally fine.

"Definitive" (for the purposes of determining whether your usage is allowable) means it is a main, important part of why someone would want your product.

Examples of Non-Definitive image use:
if the image is very small and used in an ancillary manner and is not the main focus of the shirt design, page layout, or product, then it's probably allowable.

If the image is used as a smaller, supporting part of the product and not a main definitive part of the product or design, you are probably OK.

2. Website Designs. Using the photos in your web page design is fine. Please don't post the entire photo(s) alone, in larger than 800 pixels or in a "gallery" format, where you have a bunch of images as in a photo album or library. Doing this makes it too easy for people to right-click and steal the entire large format photo. (Posting the images as a gallery for your users to download is NOT permitted, you would need a special license for this use)

3. Website and PowerPoint and other templates. Using the photos in your templates is allowed. We are one of the only royalty-free photo sources that allows this usage. You MAY NOT distribute the full sized images apart from your template -- the image MUST be embedded into your Photoshop, Firewords, Illustrator or Powerpoint (.PSD, .PNG, .AI, .EPS or .PPT file). Remember to re-purchase the image if you use it in multiple templates - you could lose your rights to the image usage if we notice that you are selling multiple templates with an image in it, but only purchased the image once.

4. On a business card. Using a photo within a business card design is OK because the photo is not being re-sold and it comprises a smaller portion of the card design.

5. Book Covers. Book covers are allowed.. they are a minor part of a book.

6. Product packaging is always OK as long as you are not defaming the model (ifapplicable).

7. Printing a poster, postcard, etc. for your personal use. This is OK because the photo is not being re-sold or distributed. If you need to make more than one print for your business office for instance, this is OK, as long as you are not reselling the print and you purchase a license for each copy you use in your business. Printing posters to SELL requires a special license.

8. Film, video You may use the images inside a film or video production.

9. Re-touching or editing the photo for your project or product is OK as long as your product/project is allowable.

 

1. Printing photo on a postcard, poster, canvas print, t-shirt, clothing, mug, hat, art print, calendar, canvas print, re-painting the photo, etc. where the BigStockPhoto image is a definitive, main part of the product - not allowed without a special license. The photos can be used in printed prodcuts and clothing, etc. as long as the image is a minor part of the design - less than 50% and not a main definitive part of the product.

2. Re-selling the photo or rights to it. Not allowed. Contact us for a special license if you have a need for this usage or have questions about whether your usage is allowable. Thanks.

3. Distributing the photos as a gallery or within software programs or screensavers. You cannot sell or distribute a group of photos within your software application in a "stand-alone" manner that would make it easy to steal the photos or post them online or share them with others as standard photo images (i.e. the photos are kept in a folder within your software, making them easy to steal). They must be embedded into your software program in a way that makes it near impossible to extract the photos. You can use the photos in most any manner if a moderate amount of text or other elements are overlayed over the photo in an embedded manner.

4. Printing or re-painting the photo as paintings or art prints. Not allowed without Special License. See Number 1 above.

5. Within a logo. Not OK, unless you don't mind that the logo's copyright cannot belong to you. By using a photo in your logo (remember the photo's copyright belongs to the photographer), you are preventing yourself from ever owning the copyright to your logo unless you purchase the copyright from the photographer.

6. Making the photos available to your clients or users online, via CD, DVD or any other method. Not OK, unless your users are each purchasing the photos as per our Photo Usage Agreement. In other words, you cannot download a bunch of photos from our site then post or share them for your customers to use. Each usage should be paid for, unless you have a special license.

Become an Affiliate: You CAN give your users access to a special version of BigStockPhoto site for searching and buying photos and earn a 25% Affiliate Commissions on the first purchase from each new user you send to BigStockPhoto.

7. Re-touching or editing the photo a little does not make re-printing allowed... unless the re-touched photo is not at all recognizable as it existed before you re-touched or edited it.

8. Don't defame the models in any way.


Contact us here
with any additional questions about usage - thanks again.

Contact us here if you think you need a Special License for your usage.

Review our full Photo Usage Agreement here.

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