Let’s face it, we’ve all sat through an uncomfortable presentation (or two) and it’s not because the presenter lacked charisma or good talking points. We’re talking about the flashy deck with too many animations, WordArt icons, and paragraphs of text in 9-point font. No one wants to be that guy. So follow these tips for…
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Consider this: when you email a business contact, client, or colleague, you are essentially presenting yourself and your business in the form of text. You might think that in the era of instant communication, 140-character limits, and TLAs (three-letter acronyms) your email style doesn’t matter very much, but ask anyone who’s ever hit the accidental…
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Camila Prada recently ran a Kickstarter campaign to bring her cute, ceramic tableware characters to life. Capturing the imagination of a whole new audience with her passion, drive, and personal ambition, she smashed her initial crowd-funding target within 24 hours. Having worked in the ceramic industry for the last 10 years as an artist, freelance…
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Running an effective email marketing program is much more than just sending out an email blast once a month to your subscribers. Email marketing is a nuanced marketing channel, and understanding the rules for using effective images in your emails can go a long way towards generating ROI (Return On Investment). Consider these numbers: Email…
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Do you want to increase the reach of your Facebook page posts without paying for advertising? If so, then you need to take advantage of the post type that gets the highest organic reach—video that is uploaded directly. In this article, we’re going to look at how you can use stock video to boost the…
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As more small businesses bring their brands to Facebook, the challenge of being able to stand out from the crowd becomes greater. Your cover photo on your brand’s Facebook page is prime real estate for expressing the mission, the style, and the personality of your company, so maximizing that space is critical to gaining followers…
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Maybe you’ve found the perfect image with the perfect subject, but it still needs a bit more richness. This quick method will help you take things up a notch by adding some dramatic lighting. For example, I’ve downloaded this Bigstock photo of a little girl with wings. Adorable, isn’t she? Let’s give her a lil’…
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Our world is full of stock photos – billions of them. In the off-chance you’ve seen them all, there are ways to give them a custom-made look. As you’ll see below, it’s pretty easy to edit a stock photo in order to give it your own sense of style and branding. When you want to give a stock…
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We all know that even a beautiful photo can sometimes be just a little too soft. You might be going for a richer, sharper look than what your photo is giving you. This super-quick Photoshop tutorial will help you easily sharpen up any photo. Let’s take a look at this beautiful royalty-free Bigstock photo of a woman in nature with her dog. It has…
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One of the most common photography techniques is to shoot against a seamless white background to keep all the focus on the subject. This may be cool for a product catalogue, but when designing a website or brochure, a white background might not work. The good news is that it’s easy to remove white backgrounds with…
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