{"id":2649,"date":"2013-10-14T21:44:01","date_gmt":"2013-10-14T21:44:01","guid":{"rendered":"http:\/\/www.bigstockphoto.com\/blog\/uncategorized\/three-ideas-for-budget-conscious-clients\/"},"modified":"2018-05-29T19:01:45","modified_gmt":"2018-05-29T19:01:45","slug":"three-ideas-for-budget-conscious-clients","status":"publish","type":"post","link":"https:\/\/www.bigstockphoto.com\/blog\/uncategorized\/three-ideas-for-budget-conscious-clients\/","title":{"rendered":"3 IDEAS FOR DESIGNERS WITH BUDGET-CONSCIOUS CLIENTS"},"content":{"rendered":"
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Image Contributor: \u00a0 olly2<\/figcaption><\/figure>\n

Written by Guest Contributor, Jessica Furst. <\/em><\/p>\n

If you’re reading this post, then I’m guessing you’re a bit like me. You’re a designer. You’re dedicated to making your clients happy. And, you’re completely aware that businesses are like budgets: they come in all sizes. Here are some budget-friendly ideas to help keep you and your clients smiling.  <\/p>\n

Tip 1: Sign up for the free stuff.<\/strong><\/p>\n

Every week I get emails from Bigstock & Shutterstock with links to download free images<\/a>. This is very handy, as I am registered with other photo agencies, but tend to forget to go every week, so that kind of ‘free-dom’ is temporary.<\/p>\n

Right now, I don’t have a subscription, and I purchase images as I need them with credits at Bigstock. A great thing about amassing a collection of royalty-free images is that when you use it in a sketch to show a client, you don\u2019t have to go back and spend time refitting the high-res version into your art. You won’t have to spend any of your hard-earned money, either.<\/p>\n

When at all possible, alter the stock photo or vector you are using. Why? It\u2019s royalty-free. Make it your own.<\/strong> Then use it again (and again) as needed. The image below is an example of a simple yet effective treatment I made on a recent free image.<\/em><\/p>\n

\"<\/a>
This email header uses an image from Bigstock\u2019s weekly free images. The
\nonly change is that the colors have been adjusted to fit the client\u2019s
\nbrand palette. Not a big transformation from the original, but with the
\nright crop and type treatment, you can turn a stock image
\ninto a client\u2019s brand image.<\/figcaption><\/figure>\n

Tip 2: Know Your (Image) Rights<\/strong><\/p>\n

Is your client a corporate giant who may ultimately turn your artwork into a magazine ad or webpage? Are they a local store or an individual trying to recruit more neighborhood business? You always want to make sure you’re using the appropriate type of image for your project when you begin. <\/p>\n

Take 10 minutes out of your day and read the license agreement. <\/strong>I know, fine print can be rough, but getting sued is worse (and it does happen). Stock sites have actually made it pretty easy to understand. Below is an example of working conceptually with stock, while playing by the rules.<\/em><\/span><\/p>\n

\"<\/a>
This website banner uses an image from Bigstock.
\n I wanted the image to feel happy for spring and also accent the \u201cmini\u201d
\nversion of the product. I am the creative director for Jao Ltd, and have
\nbeen working for them for many years. Thinking conceptually with images will also help save your client some expense. Candy doesn’t always make sense for haircare, but it emphasizes the size of the product versus the product itself. <\/figcaption><\/figure>\n

Let me simplify the Bigstock royalty-free licensing a bit for you:<\/p>\n