The right fonts will catch your readers’ eyes and get your message across. Here are four tips to help you pick the best fonts for your next marketing design. With seemingly endless possibilities available, picking the right fonts to use when creating visual communications can be a mystifying process. It’s important to select fonts that work…
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Is your retail business on Facebook? Here are four reasons your company needs a presence on the social media platform. Facebook has billions of users throughout the world, and many of them use the social media site to like and follow their favorite brands. If you don’t have a Facebook page for your company, or…
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You’ve perfected your online portfolio, booked a client, negotiated a great rate, completed the assignment, and responded to five rounds of revisions. Congratulations! Now, it’s time to get paid. And to get that money fast, you need a professional invoice. Don’t ignore this final (and vital) step in the client relationship by dashing off an…
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LinkedIn hasn’t exactly been celebrated for having ground-breaking design aesthetics or a slick UI worthy of Silicon Valley fame. But, for freelance designers, there’s a good chance it’ll be the network that will land you your next gig. LinkedIn has long been recruiters’ go-to source for tracking down qualified designers for freelance and full-time projects.…
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You know how important social media is for promoting your business and developing your professional image. You’re probably already using Twitter, Facebook, and LinkedIn, and you’re wondering if there’s anything else you should be doing. And, maybe, just maybe, you’re on the fence about Pinterest. If you’ve been thinking Pinterest is just a place to…
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Chances are you know someone who’s left his/her job and gone freelance. It makes sense. Freelancing can offer independence, creativity, wealth, and empowerment. Have you thought about taking the leap? If so, you’ve probably wondered if you’re cut out for such a radical departure from traditional work. Regardless of what you do, there are five…
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You already know stock photography can work wonders for your small business, whether you’re using images for brochures, your website, or designing large scale prints for your storefront. Stock video can add an additional layer of cool to your brand. It can also be a real ‘no brainer’ approach to upping engagement on your website,…
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Designers have different ways of invoicing clients for stock images used in their projects. Money doesn’t always mesh well with the creative process, but for each and every download, someone has to eventually shell out the dough. Here are a few thoughts on the pros and cons of flat rates, mark ups, research and design…
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When you decide to create a blog of your own, there is one thing you should always keep in mind. Pictures are as important as your article body. A perfect article that took a week to be written can become “low quality” if your images are too small, blurred, or poorly visible. When you write…
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Without a hired photographer, it can be challenging to get authentic images for your print brochures. Smiling faces and edgy angles can work for a lot of things, but will they really connect to your brand and customers? Finding great stock images is half the battle, but how do you make them distinct to your…
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